Can you use the business
strategy of Amazon, Pixar studio, or PayPal’s?
You struggle and become frustrated when new ideas, products, or services you offer in your market don’t work.
Don’t beat yourself up.
Amazon, Pixar studios, and PayPal all use the same strategy when they try out new ideas, products, and services and you can use the same strategy too.
In his book, Little Bets by Peter Sims, the author shares their strategy of placing all of their emphasis and time on trying out small batches of the idea, product or service, little bets first.
The real genius in in your approach, in the process, which done properly will give you the answers.
Beethoven may have seemed brilliant yet copies of his initial scores of music show,
· music lines crossed out
· notes in the margins
· scribbles on the paper
His work was messy. So is Amazon’s, Pixar studios, and PayPal’s initial releases of ideas, products, service because it not perfection they are working on.
Their goal and your goal are to try it out on yourselves and eventually on real customers, again, again and again.
And watch, listen, take in what the end user thinks, feels, and does with what you deliver.
Is it connecting, exciting them or not? If not, why not.?
Howard Schultz visited Millan Italy and fell in love with their unique coffee shops.
Trying to recreate those coffee shops as Starbucks in the United States, his first coffee shops did terrible. They were poorly equipped, not having customer seating, playing music in Italian no one could understand, not even having no-fat lattes.
In his words it was terrible.
Yet he persisted, focused on his customers wants, needs, and watched the results of his changes to improve their experience.
The genius is in the process.
Start your new idea, process, product, or service with little bets.
Stay focused on the process and you will find your success.
Comments